Facing complex challenges, Twitter should focus on its strengths

CEO Jack Dorsey’s turnaround effort has seen the social networking firm’s shares fall 41% since October. Perhaps it should stop trying to be what it is not

Twitter’s chief executive, Jack Dorsey, dug deep at an emergency morale-boosting session at the company’s San Francisco headquarters on Thursday, urging staff to post tweets expressing their commitment to the embattled social networking firm.

Related: Twitter’s US users fall by a third in two years – report

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