If you live in the UK you’re only worth one-third of a North American to the social network – and if you live elsewhere, it could be even less

Facebook has set new records for both the number of users it has, far outstripping every other social media company, and the amount of revenue it generates. But how much are you actually worth to Facebook?

During the Facebook earnings call on Wednesday, the social network revealed that it now has 1.59 billion users that visit it on a monthly basis, world wide, which is up 40 million users since its last report, Q3 2015. That accounts for around 50% of the 3.2 billion internet users globally, according to data from the ITU, and 21.5% of the global population.

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