Ev Williams on feedback loops, giving a home to publishers, and finding critical mass
Ev Williams is not a fan of the increasingly homogenised media he currently sees, with its emphasis on feeding the great, gaping maw of platforms like Twitter and Facebook too often producing what he describes as tantamount to junk food.
“It’s understandable why media on the web is like it is today,” Williams tells the Guardian. “That’s not to say there’s not a lot of great stuff out there, but a lot of people are dissatisfied with it. A lot of journalists who want to do great stuff are dissatisfied. Advertisers and brands are dissatisfied. We’re still stuck in some very naive thinking, with the idea that people consuming media means that’s what they want – it’s like, well, we put junk food in front of them and they ate that, so that must be what they want.”