Company appears to be relaxing its hold on franchises, potentially allowing new revenue to replace that lost by underwhelming console sales
Pokémon GO is only out in a few countries so far, but the game’s astonishing success is already having an impact far and wide.
A mobile game for iOS and Android, Pokémon GO lets players catch the titular monsters in the “real” world. Players’ physical locations are tracked, and when they are nearby a Pokémon, they’re free to catch it by playing a simple mini game. Points of interest become item-granting “Pokéstops” or player-battling gyms, while a pedometer feature lets players incubate and then hatch eggs, for yet more Pokémon.