Joseph Garrett, the children’s presenter with 7.8 million viewers

The British YouTube star better known as Stampy has created a hugely popular web channel and educational show, but has no desire to do ‘proper’ TV

The biggest new children’s TV genre of recent years isn’t on broadcast television. It’s people posting videos on YouTube of themselves playing video game Minecraft and racking up billions of views from children around the world. One of those stars is Joseph Garrett, whose YouTube persona is a cat named Stampy. His channel has 7.8 million subscribers and its videos have been viewed 5.3bn times, making him one of the most popular British YouTube stars. Others include Dan Middleton, whose Minecraft-focused the Diamond Minecart channel has 12.2 million subscribers and 8bn views. YouTube’s biggest star so far is also a gamer, Brighton-based Swede Felix “PewDiePie” Kjellberg. His videos are not aimed at children, but he has an audience of 47.5 million YouTube subscribers and 13.2bn views. The popularity of their channels may baffle many parents, but to children these online creators are as influential as pop stars.

Still only in his mid-20s, Joseph Garrett has also developed a show called Wonder Quest with Disney-owned Maker Studios. It aims to teach science and maths to children using Minecraft and after 60m views of its first series has just returned for a second season.

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