The game has built its success on a largely single-player experience – but to really leave a mark on players, developers should focus on the interpersonal angle

A location game overlaying the city, with players able to hunt monsters, capture stations, battle each other, build guilds. A virtual imagined world connected to the physical one by a database of locations and human “check-ins”.

It’s not Pokémon Go. It’s Chromaroma, from the UK games company Mudlark. And it’s not from this year. It was released in 2010.

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Read more at The future of Pokémon Go: more human interaction or advertisers' top target?

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