Visitors embrace the online retailer’s move into the physical world – even if the brick-and-mortar store serves in large part as an ad for Amazon Prime
Drop in for a book. Walk out with a smart watch.
Shopping in one of Amazon’s brand-new, three-dimensional bookstores affords visitors the opportunity to buy many things that aren’t books. A hands-free sous vide, for example. Or a tablet computer. Or a smart speaker equipped with Amazon’s “Alexa” virtual butler app.