Javier Zapata settles on new slogan, ‘Because of my moustache’, after social media – and Netflix – ridicule his rather redundant hashtag

In politics today, finding the right hashtag for your social media campaign can be as important as selecting a candidate or crafting a manifesto.

Few electoral teams, however, can hope to attain the inadvertent viral success achieved by a Mexican politician whose campaign has been given the dubious honour of being called “the worst in history” for his choice of hashtag.

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