Telecoms company to work with Google and Facebook to set up a ‘whitelist’ of safe sties on which its advertising can appear

Vodafone is to introduce a tough new global policy to prevent its advertising from appearing on fake news and hate speech sites.

The telecoms company, which spends close to £400m of its £750m global ad spend on digital ads, is thought to be the first to move beyond relying on Google and Facebook’s automated technology.

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