Samsung Europe is the latest company to set up shop in Berlin. As a relative newcomer, I can see the attractions of this lively city – yet it is changing fast
• Musa Okwonga is a poet who lives in Berlin
Felix Petersen, managing director of Samsung Next Europe, reportedly says that his company will not set up its headquarters in London. It’s just “not a fun place to live unless you are really rich”, is the rationale. Instead, Petersen and colleagues will set up shop in Berlin, hoping to find a home that is both far more enjoyable and affordable.
As a Berliner, I can give Petersen some idea of what he can expect.