Once at the heart of the US consumer experience, the ubiquitous mall is in crisis. Of 1,200 across the country, just 50% are expected to be in business by 2023
Twenty-five years ago this August, the Mall of America, America’s largest shopping mall, opened its many, many doors for business. The Minnesota mall is currently wrapping up a year of celebration at the dizzyingly vast temple to consumerism. It’s a celebration that comes, ironically, as America’s malls are dying. But not the Mall of America.
Once the epicenter of American retail, malls are in crisis. Pictures of dead malls, their hollow shells left like abandoned sets for a George Romero zombie movie, are rapidly replacing pictures of decaying Detroit as the go-to image for dystopia USA.