Divisive multimedia feature adopted by Facebook, Twitter and others could soon be a feature of Google search results

Google has begun testing putting one of the most divisive features of the modern web experience, the auto-playing video, directly into search results.

The feature, which puts the autoplaying video at the top of search results as part of the knowledge panel for certain searches, was spotted by Jennifer Slegg for search specialist site the SEM Post. Searches for information about movies or TV shows pops up the video in the right-hand sidebar, which automatically plays once without ads.

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