Search company to integrate its app-based feed of news, events, sports and interest-based topics into Google.com page in the near future

Google’s famously simple homepage with its logo and single search box on a white background is set to undergo a radical change for the first time since its launch in 1996, with the addition of Google’s interest and news-based feed.

The feed of personalised information, which has been a mainstay of Google’s mobile apps for Android and iOS since 2012 as well as a home screen page on Google’s Nexus and Pixel smartphones and tablets, will become part of the main desktop experience in the near future, the Guardian understands.

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