Information commissioner acts after consumers are bombarded with messages promoting firm’s Satsuma Loans

A West Yorkshire credit company has been fined £80,000 by a government watchdog after bombarding consumers with nearly 1m nuisance texts in six months.

Bradford-based Provident Personal Credit Ltd employed third-party companies to send 999,057 unsolicited text messages to promote personal loans for its brand Satsuma Loans.

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