The IOC is against it, but competitive video gaming draws huge young audiences and deserves the same platform as other Olympic events
The image of an Olympian is associated with physical prowess, a sculpted body chipped into perfection by years of careful maintenance and preparation. We expect these people to perform great feats of physicality better than the rest of us. That is why so many are scornful of the notion that competitive video gaming, or eSports as it’s come to be known, should stand alongside other Olympic sports. But this requires rethinking.