If the polls are right, a clear majority of Australians support same-sex marriage. But getting them to fill out the form and say so requires a new kind of campaign

If you’ve seen Ian Thorpe in your Facebook feed urging you to enrol to have your say on same-sex marriage, or Labor leader Bill Shorten on the nightly news speaking on the subject, you might be forgiven for thinking the marriage equality campaign will be fought exclusively on social media and the television networks.

But advocates know the campaign will need to get a lot more personal – and quickly – if it is going to persuade Australians to find a survey form and speak up in favour of same-sex marriage.

Continue reading…

Facebook Comments

This site uses Akismet to reduce spam. Learn how your comment data is processed.