The first outing in the Steve Jobs Theater looks to be a product-filled affair to mark 10 years of Apple’s flagship smartphone
Hello and welcome to the Guardian’s live blog of today’s Apple press event. It’s a big day for the company, which is expected to reveal the first significant shake-up to the design of the iPhone, its biggest-selling product by a massive margin, since 2014.
It’s also the first event to be held in the Steve Jobs Theater, outside the company’s new enormous purpose-built headquarters, Apple Park, in the Silicon Valley town of Cupertino. The assembled press have been sending excited pictures of curved glass, shiny marble, and Apple staff in pristine white t-shirts, but we’re watching the sunset from King’s Cross in London, so don’t feel too jealous of us.