Facebook can shift elections. That’s why, with rumors swirling that the social media CEO might run, transparency is needed now more than ever

Despite his protestations to the contrary, founder and CEO of Facebook Mark Zuckerberg has been acting like someone planning to run for office. He hired a pollster, visited a Detroit auto plant and other swing-state locations, and gave a high-profile commencement speech.

Meanwhile, Facebook has been under intense criticism for its role as a vector of misinformation in recent elections. This week, Facebook admitted that Russian accounts purchased $100,000 in political ads in 2015 and 2016. This disclosure comes only two months after the platform refused to disclose who is paying for advertising on the platform and where they’re running.

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