After Guardian reporter Olivia Solon posted a screenshot of a profane email threat, it appeared on Facebook, encouraging viewers to follow her on Instagram

Instagram used a user’s image which included the text “I will rape you before I kill you, you filthy whore!” to advertise its service on Facebook, the latest example of social media algorithms boosting offensive content.

Related: Facebook to tighten ad targeting after antisemitic ‘fail’, says Sheryl Sandberg

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