New products have same price in both currencies, suggesting Apple is taking advantage of British customers’ acceptance of price hikes

Tuesday’s iPhone X launch event brought familiar news to British viewers: the Brexit-induced devaluation of the pound means that everything is really, really expensive.

Every product announced by Apple onstage has the same price in pounds and dollars, from the cheapest Apple TV – £149 or $149 – to the most expensive iPhone X, a grand more at $1,149 or £1,149.

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