French president, whose approval ratings fell this summer, will attempt to counter image of him as leader for the wealthy

The French president, Emmanuel Macron, will give his first live, prime-time TV interview on Sunday night as he tries to counter the damaging image that he is a “president for the rich” who cares more about the wealthy than the struggling.

Macron, the pro-business centrist who beat the far-right candidate Marine Le Pen to win the presidency in May, has until now shied away from traditional French presidential TV appearances. Instead, he has preferred giving lofty, lengthy speeches – namely on the future of the European Union – punctuated by flippant comments on public walkabouts.

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