Despite careful image management, inside six months France’s youngest president is now looking like the old guard as his poll ratings plummet

Emmanuel Macron has been called a saviour: of Europe, of liberalism, and indeed of “progressives” the world over. The hallmarks of his presidential campaign have been well documented: an insurgency from the vacant centre-ground, a party built from scratch that managed to win a sweeping majority in the French parliament, and a slick communications strategy to consolidate a polished image.

This last aspect has won him the adulation of the international media: most notably for his détournement of Donald Trump’s electoral slogan, in which Macron called on Trump to “make the planet great again” in response to the latter’s repugnant decision to withdraw the US from the Paris climate agreement.

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