Struggling to increase the conversion rate of your sales funnel?
You’re not the only one.
In fact, only 22% of businesses are satisfied with their conversion rates.
To be fair, conversion rate is one of the most complicated factors to optimize your business website. Not only do you need to build a sustainable strategy that allows you to drive traffic to your site, but you also have to tweak the different elements on your page to maximize engagement and get more people to take action.
But believe it or not, this reason is what makes conversion rate optimization fun. If it was easy, then everybody will be doing it.
That’s why you are in a unique position to overcome obstacles and do something great with your site – turn website visitors into customers!
In this post, I will show you some of the best tips on how to increase the conversion rate you are currently getting on your business.
First, we need to define what a sales funnel is.
What is a Sales Funnel?
Sales funnel refers to the buying process of a prospect. It’s the path that they go through to reach the final stage – conversion.
A good way to imagine a sales funnel is by linking it with an inverted pyramid image.
There are many versions of a sales funnel, but these four are the main ones you should pay attention to:
Your end goal would probably be to make them purchase at least once. But a truly successful sales funnel ends with a repurchase or advocacy to the business.
One big problem here is how people will notice you. While you have all the potential in the world to be successful, the first part of the sales funnel is awareness.
We will talk about this problem in particular and how you’ll address this issue effectively to boost your business’ conversion rate:
A blog can be positioned at the start and end place where customers convert. In other words, you can sell something on your blog through your blog alone.
When you create high-quality content related to your product, execute an SEO strategy, create compelling visuals, and promote effectively, traffic will follow along.
Not only that, but blogging also increases your reputation. When people see the kind of content you can bring them, they will start trusting your brand.
Lastly, think of blogging and having a website as an investment. It provides prospects and leads with in-depth information about your products. To capture their hearts, you first need to solve their problems and building relationships with them should then follow.
2. Social Networking
Using social media as a tool in your sales funnel will net you hundreds of leads when done correctly.
Millions of your prospective clients are already hanging out on social media; you just have to get close to where they are.
And by getting close, means, you must have your pages and accounts for your business too.
Another thing is, social proof can be developed through social media. According to Social Media Examiner, having social media presence can boost your credibility because people can see that you are actively engaging with your audience.
3. Landing Pages
A landing page is where you will tell people briefly about you and more about your service. Its entire purpose is to capture a prospect’s contact information or make a sale.
Usually, landing pages are completely separate from your website or blog. They are designed only to receive traffic from the campaign you will create so it can focus on making reporting results simpler.
For example, you need to deliver some leads per month. You can create or repurpose certain pages to do just that and nothing else.
If you want to learn more about creating landing pages, you can go here.
4. Calls to Actions
When you have people coming into your site, make sure that they know what to do next. Do you want them to call you or set up an appointment with you? Or maybe you want them to fill up a survey for your upcoming blog.
Decide on what action you want them to do and add it multiple times on your page.
Some examples of a short and precise calls-to-actions can be “Call Now,” “Learn More,” and “Check it Out.”
For WordPress users, to simplify creating your call-to-action buttons, you can choose from different plugins that are created mainly for this purpose.
When you already have contact information or leads, it means that those people are already considering your product.
To push these leads further down the sales funnel, nurture them by sending valuable information and keeping them engaged.
Learn more about the strategies for your next email campaign and know the do’s and don’t’s of this technique.
Conversion rates help you understand your sales process. If it’s good or bad, you’ll figure that out with the results you will be getting.
Make sure that at the very first stages of building your end path, you’ve already installed the right tools to help you measure these metrics.