Making efforts and then getting your desired result bring you overwhelming joy and happiness. But what if all went in vain, or if doing a lot of hard work doesn’t yield you fruitful results.

We know that it may sound very disappointing. But don’t you think you should figure out the critical factor that is keeping you from achieving your goal?

We do understand that there could be various factors such as web design, marketing campaign or overall approach contributing towards your success as long as search engine optimization is concerned.

It is therefore, essential for understanding how Google ranks your websites. What are the reasons that can be the cause for getting your website hold back by the google? We are essentially talking about Google sandbox. If you are well aware of the approach for dealing with Google Sandbox, the result could be far better than becoming frustrated for no good reason.


What is Google Sandbox?

Google Sandbox is a filter in place for new websites. It is incorporated to bar the websites from ranking, specifically those containing competitive keywords. This provision is placed to make site become more established and to allow Google to determine the overall content and purpose of the website.

Hundreds and thousands of websites are launched daily, and many of them are built in such a way that they try to manipulate the criteria set by Google ranking to get more clicks. Google want a website to be competent enough to rank amongst top websites. Therefore, Google Sandbox automatically filter out sites containing scam content.


Google Sandbox Existence – A Reality or Myth?

Many people seem to be arguing about the real existence of Google Sandbox. Although, Google has never confirmed the presence of Google Sandbox, however, there are a lot of reasons that are sufficient to make one believe that Google Sandbox does exist. It helps Google in search engine optimization.

Gossips around the world concerning the existence of Google Sandbox erupted recently after Gary Illyes tweeted and denied its existence.

We should understand that Google doesn’t need to confirm the existence of Google Sandbox, it should automatically be understood that sites containing useless content will never be ranked good by the Google until they believe them to be appropriate to display.


Google Sandbox And Its Impact On My Site?

It all depends on competitive keywords density. People try to use more competitive keywords to make their websites top ranked. Google Sandbox filters out low-quality sites but sometimes website containing rich content may also become the victim of Google Sandbox.

The most prominent impact is concerned with getting more or less clicks. When the Google Sandbox traps your website you are likely to get fewer clicks since your site is not going to appear as frequently as it could have appeared outside the Sandbox. It is quite apparent that if your website is not being displayed when people are searching for it, you are less likely to get as many clicks as you deserve. It may appear to you that you are not on the right track as far as selection of competitive keywords is concerned. This may not necessarily be the case though.

Besides following best practices concerning SEO rules, you may still get stuck in the Sandbox, and resultantly you will receive less traffic diverted towards your website as compared to your expectations.


Why Google Has A Filter In Place Such As Sandbox?

Google has Sandbox in place because your first impression means a lot to Google. When you launch a website, it appears in Google search until they are not sure about the quality of your site. Google may take some time speculating the way you dress up your website, as they want to make sure if your website really deserves to be ranked amongst top sites.

Many people deliberately use false tactics to ditch Google search engine to have more views. This leads to a bad quality of search for the public. Although, they may become successful in catching more traffic as compared to those website having rich and meaningful content. But this is not going to work for long.

Google knows it very well, and therefore to maintain the integrity of the search engine and make it more useful for people, Google filters out sites that have no or less meaningful resources. So there is no need to panic, once Google has identified your site being content rich, it will automatically start popping up your site in search engine and would rank you reasonably.


How Long Does the Google Sandbox Filter Last?

As a common thought, it is estimated that Google Sandbox lasts for a maximum of Six months.

The duration of its existence depends upon some of the following factors.

  • Content of your Website
  • Keywords Density
  • Your Website Niche

Google Sandbox targets different niches in different timings using different tactics. If your website falls into a category of following many black hat rules for SEO then it is likely that your website is going to stay in a Google Sandbox a bit longer as compared to websites practicing white hat SEO rules.

It is therefore always suggested to stop wasting your time in predicting how long your website is going to stay in the sandbox. Instead, your focus should be on maintaining good SEO practices to avoid your site from getting trapped by the sandbox next time. Make sure to do the best, and we believe you’ll be successful for sure in getting more traffic than ever before.


Five (05) Ways to Keep Your Site Safe From Google Sandbox

Below we have mentioned five ways that you can use to avoid Google Sandbox.

  • Always make sure that you are following best SEO practices
  • Always try to add high-quality links to your website
  • Always make sure to keep your website updated with latest and relevant content
  • Always keep updating the last modification tag on your web pages since it reflects Google that your site is being regularly updated
  • It is always a great idea to use robots.txt and sitemap.xml files on your website, since doing so make it easy to understand your website for Google crawlers and ultimately this will increase your chance of getting out of the sandbox earlier than expected

Remember doing everything perfectly still, doesn’t guarantee you that your website is going to be ranked well on the top.


Black Hat Rules For SEO

Let us tell you a little about Black Hat SEO. As the name suggests, these are the tactics that are used by people to manipulate search engines and get their website ranked amongst top webpages falsely.

Some typical examples of Black HAT SEO include word stuffing, sneaky redirects, links manipulation or automated content.


White Hat Rules For SEO

These are simple rules for following best SEO practices. These rules are used by web developers to make their site top ranked.

Although, following White Hat SEO rules are more difficult as compared to those Black Hat SEO rules but their results are long-lasting.



Since now you know what it is all about Google Sandbox and SEO practices; therefore we would like to suggest you practice best SEO rules always to keep the quality of research up to the mark for everyone.

Following White Hat Rules will surely prevent your site from getting trapped by the Google Sandbox, and soon you will see your site being ranked amongst top websites.


Author Bio

This article is contributed by Aka Sam, Digital Marketer and Lead Generation Expert at He has ranked more than 1425 new sites in top 3 results this year.

He is offering 3 Free Review Copies of his MOST Sought after Weekly SEO Plan. You can find it here: Weekly SEO Plans

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