Shoppers will benefit from lower prices as the online giant starts trading this week, in a major challenge to established stores

It looks as though Black Friday will be the day when the US online behemoth Amazon opens its Australian site, sparking what is likely to be a major price war in the retail market.

Amazon said 10 days ago its launch in Australia was “very close”. This week it reportedly sent emails to suppliers indicating it would have a soft launch on Thursday and formally begin trading on Friday. This coincides with the post-Thanksgiving shopping spree Black Friday, the biggest single day in the US retail calendar.

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