Wall Street has long been the industry people love to hate. But as big tech’s reputation plummets, suddenly a job at Facebook doesn’t seem so cool

When Danny Greg first moved to San Francisco to work at Github in 2012, he used to get high-fives in the street from strangers when he wore his company hoodie.

These days, unless he’s at an investor event, he’s cautious about wearing branded clothing that might indicate he’s a techie. He’s worried about the message it sends.

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