Promotion is part of Alibaba’s annual Singles Day shopping holiday but is restricted to baijiu, a fiery white spirit made from rice

A Chinese company may have found the recipe for a happy single life: a never-ending supply of alcohol to keep customers warm on those long and lonely nights.

As part of Alibaba’s annual Singles Day shopping holiday, the world’s biggest, one online retailer is offering a lifetime supply of baijiu liquor for a single payment of 11,111 yuan (£1,275). The price refers to the date of the retail event, where online shops slash prices on 11 November each year, a date chosen for its collection of lonely number ones.

Continue reading…

Facebook Comments

This site uses Akismet to reduce spam. Learn how your comment data is processed.