Growing prominence of video on social media leading rich to pay for vacation films edited and even shot by professionals

Elton John’s stag do, Romeo Beckham’s christening, Poppy Delevingne’s wedding, Gary Player’s 80th birthday bash: the film-maker Andrew Gemmell has shot more celebrity get-togethers than you can shake a tripod at.

Star-studded but privately commissioned, they’re films that most of us will never see. But Gemmell, who is based in the UK, has detected a new trend among his well-heeled clients: well-off families are not only taking au pairs and nannies away on holiday, a growing number are bringing a personal film-maker along too.

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