Brazil’s mind-boggling metropolis is the most Instagrammed city in the southern hemisphere – and for good reason. We’ve assembled the most striking snaps
São Paulo is one of the largest cities in the world; much of its population of 12m sees only a small part of it. Miguel Garcia uses Instagram to show them more.
He founded @saopaulocity four years ago in an effort to foster Paulistas’ city pride. “My motivations were to make people take care of the city and not just complain about its difficulties,” he says.