Marks & Spencer has launched a Paddington Bear-fronted Christmas campaign called Paddington and the Christmas Visitor, which combines in-store events, cuddly toys and a charity tie-in. An expected £200,000 in profits from one item – a £3 book – will go to the NSPCC to help fund its Childline service. M&S will also host children’s book readings in store and encourage staff to carry out ‘random acts of kindness’ such as free marmalade sandwiches in the café. The advert will make its TV debut on Tuesday alongside the Pride of Britain awards on ITV. It will also be shown before cinema screenings of Paddington 2, which opens in British cinemas later this week
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