Iberian ham has become the latest sought-after luxury from the west in China, but demand is outstripping supply

Having discovered the joys of French wine, caviar and truffles, China’s new rich are turning to a new gourmet delicacy to satisfy their demand for luxury goods from the west: Spain’s jamón ibérico, or Iberian ham. But demand is now threatening to outstrip supply, leaving Spaniards facing steep price rises in their most prized Christmas delicacy.

The recent lifting of import restrictions has allowed top-of-the-range ham to find its “rightful place in the market, alongside caviar and truffles”, René Lemée, the head of exports for the famous Cinco Jotas brand, told El País newspaper.

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