Principles developed after backlash over party’s rhetoric on foxhunting and ivory trade during the general election

Conservative MPs have been briefed by No 10 on seven new policy principles underpinned by a focus on the environment, after internal polling suggested the party is not seen as caring enough.

Groups of Tories were called in to Downing Street for meetings with Gavin Barwell, the prime minister’s chief of staff, this week to be told about the party’s political narrative, entitled “Building a Britain fit for the future”.

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