Site announces measures to flag, review and restrict content that is inappropriate for children but doesn’t breach wider guidelines

YouTube has announced a clampdown on disturbing and inappropriate children’s videos, following accusations that the site enabled “infrastructural violence” through the long-run effects of its content recommendation system.

The new policy, announced on Thursday evening, will see age restrictions apply on content featuring “inappropriate use of family entertainment characters” like unofficial videos depicting Peppa Pig “basically tortured” at the dentist. The company already had a policy that rendered such videos ineligible for advertising revenue, in the hope that doing would reduce the motivation to create them in the first place.

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