Google tool will stop those annoying ads following you around the internet

New settings will allow users to hide reminder ads on a case-by-case basis, giving more control over muted adverts across devices

Google is rolling out a new tool that will stop so-called reminder ads from following you around the internet, typically used to try to get users to come back after virtual window shopping.

The new settings will allow users to “mute” these reminder ads , but only on a case-by-case basis, not as a setting to stop them in their entirety.

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