As regulations come into force on Friday, inboxes fill with messages hoping to persuade customers to stay subscribed

As the GDPR deadline approaches, businesses have been resorting to ever more desperate attempts to get users to open their emails.

Some have opted for humour. Restaurant chain Wahaca asked users if they could “taco bout your data and your emails”. Wagamama asked customers not to “say toodles to noodles”.

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