Pink gin and other launches drive strong sales growth in Europe and UK for drinks firm

A growing thirst for gin among UK consumers boosted annual sales at the drinks firm Diageo, which benefited from the launch of a pink version of the spirit.

The international drinks group said total UK sales rose 8% in the year to the end of June, thanks to a double-digit rise in sales of Tanqueray and Gordon’s, which introduced a pink gin last summer.

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Read More Gin craze boosts sales by 22% across Europe for Diageo

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