The pair’s boxing bout on Saturday drew a global audience of two million. For a fanbase used to fake online beef, it was a welcome next step
To understand why millions of people watched two YouTubers duke it out in the Manchester Arena this weekend, you have to remember one thing: it had very little to do with boxing.
KSI, real name Olajide William “JJ” Olatunji, and Logan Paul are better known for their antics online than they are for their boxing prowess. Yet, after months of online feuding, they and their brothers Jake and Deji fought in front of the sort of audience professional boxers work years to attract. When the official pay-per-view figures were combined with pirated Twitch streams, it’s estimated that around two million people watched the pair’s punch-up online.