Tech company’s attempts to pin blame on Aleksandr Kogan are defamatory, says lawyer
The academic at the centre of the Cambridge Analytica scandal is suing Facebook for defamation over the social network’s claims that he lied about why he was harvesting personal data from profiles on the site.
Aleksandr Kogan, a former psychology researcher at the University of Cambridge, was the developer of a personality quiz app that paired individual psychological profiles with personal data scraped from the Facebook pages of quiz-takers and their online friends. That data was used as the root of Cambridge Analytica’s “psychometric” approach to targeting users with political adverts tailored to their personalities.
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