The launch event for the tech giant’s streaming service featured Oprah, Spielberg and plenty of self-indulgence, but little evidence it can catch up with the market leader

If the shows on Apple’s new TV service turn out to be as smugly evangelistic, self-indulgent and editorially undisciplined as the launch event for the product, streamed from California on Monday, then it will be very bad news for Apple subscribers and very good news for Netflix, the current market leader.

The boring, sprawling 100-minute broadcast ended with Apple CEO Tim Cook tearing up as he delivered a namaste to Oprah Winfrey, the last of a string of A-list contributors, also including Steven Spielberg and Jennifer Aniston, who, live on the stage of the Steve Jobs Theatre in Cupertino, previewed shows they are making for the new Apple TV app.

Continue reading…

Read More Apple TV+: less a rival to Netflix, more a smug religious cult

Facebook Comments