Steven Spielberg and Big Bird on hand as company reveals new services including credit card and gaming platform

Apple unveiled a host of new subscription services at a star-studded event in Cupertino, California, on Monday morning.

The event marked the debut of a new era for a company that built its brand on hardware and software; just last week, Apple announced new products with little fanfare, saving its firepower for Monday’s celebration of services, from its attempt to take on Netflix to a new Apple credit card.

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