Government campaign to boost birth rate features pair from photo that went viral

It was meant to be a poster extolling the virtues of a strong family. But eagle-eyed Hungarians, or indeed anyone who has used social media over the past year, have noticed a small problem.

The latest advert in the Hungarian government’s campaign to boost “traditional” families and increase birth rates features a photograph of a couple who achieved fame for memes depicting infidelity, or at least a distracted partner.

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