- Ultimate Bowls Championship features modified rules
- Organisers ‘overwhelmed’ by interest in new competition
A bold new era has dawned in the world of lawn bowling with an international competition, designed to revamp the traditionally genteel sport in the same way the Twenty20 format did for cricket, attracting over one million viewers for its first event.
The opening round of the high-stakes Ultimate Bowls Championship in April reached the milestone as viewers tuned in on 7TWO, Fox Sports Australia and Sky Sport NZ. Those figures are expected to be rise even further as viewer numbers for another broadcast partner, Fox Sport Asia, are yet to be released.