Apple is building a new base while selling expensive hardware to users, and taking a 30% cut from developers

Apple had few treats for those avid followers who tuned in to the company’s press event this week. Three new phones, all thoroughly leaked in advance; a new basic iPad with a slightly larger screen; and a new Apple Watch with a face that never turns off.

Not everything was predictable. It’s just we had to take the surprises where we found them.

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