Channel 4 programme will follow meat-eaters as they adopt a farm animal that they must cook unless they go vegetarian
It is one of the most shocking ultimatums delivered on television. Go vegetarian or we kill your pet.
But a new British reality TV show called Meat the Family goes even further. Not only will a family of unrepentant carnivores have to let an animal they have adopted and grown to love go for slaughter if they refuse to stop eating meat – they will be asked to cook and eat it.