A blog lets you share your thoughts with the world, reach readers, and show off your knowledge and skills.
Social media helps you reach new people. It also encourages visitors to your site to keep coming back.
According to the Pew Research Center, 72% of people in the United States use social media, and it’s becoming more and more popular.
According to the Pew Research Center, 72% of people in the United States use social media, and it’s becoming more and more popular. Click To Tweet
If using social media to promote your blog seems daunting, don’t worry — there are plenty of simple ways to do it.
Here are some useful tips for promoting your blog on social media and reaching this wide audience.
Get Help From Others
Along with sharing links to your blog posts on social media, you should share interesting, relevant content from other websites and social media users. That way, you can give your readers access to additional articles and information.
You can also encourage other users to share your posts in return for leading new individuals to their pages. Message popular social media influencers and tell them about your most interesting blog posts. Mention that you follow them and share their content often. After they take a look at your blog, many will share your latest posts with their followers.
If you don’t have time to do all these things yourself, you can use social media management sites to manage collaborations with social media influencers and discover new people who want to promote your content. You can reach a much wider audience for much less than conventional advertising costs.
Integrate Your Blog And Your Social Media Accounts
Image via Flickr by mkhmarketing
The people who visit your blog are more likely to share articles on social media if you remind them and make the process easy. Social media buttons make sharing a post, liking it, making a comment, or following your profile simple and quick.
However, too many buttons could slow down loading times and make your blog look cluttered. Choose buttons for the most popular social media sites for your audience. For example, teens and millennials love Instagram, and many older people use Facebook. If your blog is for professionals or business owners, try LinkedIn.
This site is using Social Warfare plugin. It shows Twitter count shares (and the other social networks too). Plus, many other juicy features to boost your blog visibility.
Double Down On What Works
You can use Google Analytics to measure your social media influence by tracking the number of visitors to your website who clicked on a link in a social media post. This is called the click-through rate or CTR.
Paying attention to your CTRs will help you decide which social media networks you should focus on and what types of content are most effective at attracting your target audience. For example, if funny posts with interesting titles have higher CTRs than others, you should create more of them to increase your social media success.
There are many convenient tools available to help you monitor and increase your social media influence quickly and easily. By promoting your blog on social media, you can reach thousands of new readers, increase your site’s page rankings and popularity, and become one of your audience’s most trusted brands.