The Coalition is wrestling with itself and the face it wants to present to voters at the next federal election

Once upon a time, in fact not all that long ago, there was a national conversation in Australian politics. If you followed the breadcrumb trail of the national story and the national contest, it would serve as a guide for who would win the federal election.

Increasingly, that idea is anachronistic. Now, political parties narrowcast to win elections. Rather than speaking to a broad constituency of swinging voters, targeted communications get directed at people in specific geographical locations, or in particular demographics.

Continue reading…

Read More Abbott goes full Trump as Coalition tries out election strategies

Facebook Comments