The Coalition is wrestling with itself and the face it wants to present to voters at the next federal election
Once upon a time, in fact not all that long ago, there was a national conversation in Australian politics. If you followed the breadcrumb trail of the national story and the national contest, it would serve as a guide for who would win the federal election.
Increasingly, that idea is anachronistic. Now, political parties narrowcast to win elections. Rather than speaking to a broad constituency of swinging voters, targeted communications get directed at people in specific geographical locations, or in particular demographics.