He quit the Labour party after 18 years and thinks Jeremy Corbyn is ‘a lefty hippy.’ But the Apprentice head honcho says he didn’t see Brexit coming and feels out of step with a politics that seems to be full of people making promises they can’t keep
The only problem with hosting The Apprentice, says Baron Sugar of Clapton, is that he tends to intimidate people without meaning to. Even greeting him properly is a hurdle. I consider chancing an “Alan”, but chicken out. For the avoidance of doubt, it’s Lord Sugar to you, me and anyone else who isn’t a close friend or colleague.
Is that how he introduces himself? He looks puzzled. “Well, normally, because of the television programme, I don’t have to introduce myself. They know who I am.”