Advertising Standards Authority set to rule on claims about retailer’s Prime service

Amazon is to be told to stop claiming its Prime service guarantees next-day delivery by the UK advertising regulator after customers complained it was failing to provide their goods on time in the run-up to Christmas, it has been reported.

The Advertising Standards Authority (ASA) is expected to rule that the firm’s claims to be able to operate an “unlimited one-day delivery” service are misleading in the case of some items.

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