Aggressive marketing of painkillers derived from opium led to a new generation of addicts and more fatal overdoses than car crashes and guns combined
The trips to resorts in the sun traps of Florida, Arizona and California were a great chance for medics to network, take a break from patients and learn about new treatments. There were even freebies – fishing hats, cuddly toys to take back for the kids, music CDs. And the visits were all expenses paid.
But such events laid the groundwork for a national crisis.