African fruit’s popularity growing thanks to high content of nutrients and antioxidants

In more than 30 African countries, the mighty baobab tree is steeped in significance and superstition. Parts of the tree are used to treat malaria and infertility. On occasion, women give birth inside its hollow trunk. Now, the rest of the world is catching onto the benefits of the baobab fruit, which health food companies are trumpeting as the newest “superfood”.

According to the Grocer, Ocado has seen a 27% increase in weekly sales since the start of 2018, thanks, in part, to the rise of “liquid breakfasts”. Baobab, in its white powder form, is used predominantly in smoothies and porridge. It was approved for European markets only 10 years ago, but thanks to its purported levels of antioxidants, potassium and phosphorus, high level of vitamin C, calcium and fibre, it has seen its uses expanded into gin, beauty products and yoghurt.

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Read More Baobab fruit takes off as a ‘superfood’ with sharp rise in UK sales

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